The Evolution of Drinking Trends

Drinking habits in America have undergone significant changes, particularly during and after the pandemic. While alcohol consumption levels increased, there is a growing trend of individuals trying to drink less or identifying as sober curious, with 41% of Americans indicating this shift. Simultaneously, there has been an uptick in non-alcoholic beverage sales, reflecting a demand for mindful drinking options. This indicates a balancing act between the enjoyment of alcoholic drinks and the pursuit of healthier lifestyles.