11min chapter

Chasing Life cover image

Your Shame-Free Guide to Cutting Back on Booze

Chasing Life

CHAPTER

The Psychology of Drinking: Experimenting with Perception

This chapter explores the trend of reduced alcohol consumption in America, focusing on an innovative study at the University of Washington's bar lab. It reveals how participants' beliefs about alcohol significantly influence their social behaviors, demonstrating that enjoyment may arise more from mindset than alcohol itself.

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