Disruptors How Investors Use AI To Double Their Lead Flow
6 snips
Aug 3, 2025 Brandon Bateman, founder of Bateman Collective and a real estate marketing expert, shares insights on leveraging AI for lead generation. He reveals that 98% of leads are often useless, and AI can help identify the 2% of sellers ready to convert. The conversation highlights the shift from cold calling to effective inbound strategies and discusses how Google predicts potential sellers. Real data from a survey of 70 investors underscores the growing need for innovative marketing approaches that yield better leads at lower costs.
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Shift from Cold Calling to Inbound
- The marketing spend for real estate investors is shifting heavily towards PPC and inbound channels.
- Cold calling represents less than 5% of marketing spend and offers lower ROI compared to inbound methods.
Consistent Split Testing
- Always run continuous split tests on your marketing campaigns to improve.
- Avoid reacting only to short-term data; keep optimizing even with fluctuating metrics.
Power of Google's AI Bids
- Google's AI-based automated bid strategies optimize using vast user data, improving lead quality.
- Feeding Google cleaner, qualified lead data helps target truly motivated sellers effectively.
