How Investors Use AI To Double Their Lead Flow
Disruptors
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Evolving Marketing Strategies in Real Estate
This chapter examines the transformation of PPC and marketing strategies in response to shifting client needs and the emergence of AI tools like ChatGPT. It highlights survey results indicating Google PPC's dominance in investor budgets, alongside a decline in cold calling as more effective inbound strategies gain traction. The discussion also uncovers insights into return on investment for marketing expenses in real estate, revealing discrepancies between investor expectations and actual returns.
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