How Investors Use AI To Double Their Lead Flow
Disruptors
00:00
Navigating Lead Generation Shifts
This chapter explores the transition in lead generation strategies from cold calling to pay-per-lead and pay-per-click advertising in response to evolving client needs. It highlights the challenges faced by marketing agencies and the importance of adapting strategies to maintain competitiveness, all while emphasizing the significance of delivering value to clients. The conversation further delves into effective testing practices within real estate marketing, stressing the need for innovative approaches to truly address client outcomes.
Transcript
Play full episode
