Brandon Bateman

Brandon Bateman, founder of Bateman Collective and a real estate marketing expert, shares insights on leveraging AI for lead generation. He reveals that 98% of leads are often useless, and AI can help identify the 2% of sellers ready to convert. The conversation highlights the shift from cold calling to effective inbound strategies and discusses how Google predicts potential sellers. Real data from a survey of 70 investors underscores the growing need for innovative marketing approaches that yield better leads at lower costs.

Brandon Bateman, founder of Bateman Collective, shares his expertise in PPC marketing tailored for real estate investors. Discover why your landing page could be your biggest bottleneck and how to optimize it for better conversions. Learn the art of location targeting, a critical factor that can significantly enhance your campaign's effectiveness. Lastly, Bateman emphasizes the importance of data, revealing that leveraging it effectively can give you a competitive edge in real estate marketing.

Brandon Bateman, a leading figure in online motivated seller lead generation, shares insights on mastering PPC advertising. Topics include understanding Google bidding, the debate between manual and automated bidding, maximizing campaign ROI with branded keywords, and strategic decision-making using game theory.

Learn the truth about misleading metrics in Google Ads. Understand the influence of Google representatives and their impact on ad spend. Avoid blindly following auto apply recommendations and scrutinize them. Don't solely rely on Google's optimization score. Explore the diminishing value of Google Ads partnerships.

Exploring bid strategies in Google Ads auctions, comparing manual vs automated bidding, the importance of continuous testing, maximizing conversions within budget constraints, shared bidding strategies, and cost reduction through testing strategies.