The DealMachine Real Estate Investing Podcast 282: Top 3 PPC Secrets You Need to Know
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Jan 21, 2025 Brandon Bateman, founder of Bateman Collective, shares his expertise in PPC marketing tailored for real estate investors. Discover why your landing page could be your biggest bottleneck and how to optimize it for better conversions. Learn the art of location targeting, a critical factor that can significantly enhance your campaign's effectiveness. Lastly, Bateman emphasizes the importance of data, revealing that leveraging it effectively can give you a competitive edge in real estate marketing.
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Landing Page Optimization
- Use landing pages, not homepages, for PPC campaigns.
- Landing pages have a singular focus and minimize distractions, leading to higher conversion rates.
Landing Page Form Strategy
- Ask for minimal information upfront on landing page forms.
- Follow up with a longer form after initial contact to improve conversion rates.
Location Targeting is Key
- In real estate PPC, location targeting is crucial because the property's location matters significantly.
- Target all desired areas broadly to lower costs, but exclude low-value areas to avoid unprofitable leads.