How Investors Use AI To Double Their Lead Flow
Disruptors
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Navigating Digital Advertising Trends
This chapter examines the transformative landscape of digital advertising, focusing on Google's shift towards keywordless strategies powered by AI. The discussions highlight the changing behaviors of users and the implications of integrating AI tools in platforms like Google and Facebook. Additionally, the chapter addresses the importance of data in driving effective advertising strategies and the ethical considerations agencies face in maintaining client relationships.
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