B2B Marketing with Dave Gerhardt
#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)
Jul 4, 2024
Join Dave and Matt as they delve into creating engaging webinars for multiple personas, using incentives for signups, leveraging Reddit for content ideas, and utilizing tools like ChatGPT for content ideation and writing support. Learn about the secrets to hosting webinars that people want to attend and how to maintain audience engagement throughout the session.
33:47
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Quick takeaways
- Tailoring content for multiple personas is crucial for engaging diverse audiences.
- Segmenting email audience based on roles and personas improves engagement.
Deep dives
Creating Content for Multiple Personas
When targeting multiple personas, creating tailored content is key. To effectively engage different audiences, the website's overall message should focus on the company's story and positioning. From the main website, branching into solutions or persona-specific pages can enhance relevance. Platforms like Webflow demonstrate effective persona targeting by showcasing diverse case studies and features for various user segments.
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