Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.
Matt and Dave cover:
- Creating content for multiple personas without losing your brand’s voice
- Secrets to engaging webinars that people actually want to attend
- Top tools and strategies for generating content ideas that resonate
Timestamps
- (00:00) - - Intro
- (07:49) - - Creating Content that Gets Engagement
- (08:52) - - Making Webinar Content Relevant
- (11:47) - - Webinar Content Feedback Loops
- (15:31) - - Using Incentive to Drive Registration
- (19:36) - - When to Use Niche Formats: Understanding Your Audience
- (25:43) - - How to Use Reddit for Content Ideas
- (27:15) - - Using Popular Community Posts for Onboarding
- (29:29) - - How We Do Audience Research
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Brought to you by:
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AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.
Visit exitfive.com/retreat to apply for Exit Five’s first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
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