Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

• Creating content for multiple personas without losing your brand’s voice
• Secrets to engaging webinars that people actually want to attend
• Top tools and strategies for generating content ideas that resonate

Timestamps

• (00:00) - - Intro
• (07:56) - - Creating Content that Gets Engagement
• (08:59) - - Making Webinar Content Relevant
• (11:54) - - Webinar Content Feedback Loops
• (15:38) - - Using Incentive to Drive Registration
• (20:10) - - When to Use Niche Formats: Understanding Your Audience
• (26:17) - - How to Use Reddit for Content Ideas
• (27:49) - - Using Popular Community Posts for Onboarding
• (30:03) - - How We Do Audience Research

Send guest pitches and ideas to hi@exitfive.com
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Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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