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#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

B2B Marketing with Dave Gerhardt

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Strategies for Content Ideation and Engagement

The chapter explores tools and strategies for developing content ideas, focusing on deep expertise, audience understanding, and keeping a curious mindset. It emphasizes incorporating elements like curiosity, FOMO, and scarcity into content for engagement and utilizing social signals on platforms like LinkedIn for B2B marketers. Additionally, it discusses finding inspiration for webinar topics by observing industry gatherings, utilizing online resources, and enhancing community engagement through AI-generated instructional content.

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