Chinese food brands bite into global market

Heyang, an expert in food trends, Steve Hatherly, a veteran in the global food market, and Yushun, a commentator on brand expansion, dive into the spicy world of Chinese cuisine crossing borders. They discuss the rise of brands like Heidi Lao and Luckin' Coffee, the perception of Chinese food versus Japanese dining, and the booming popularity of bubble tea internationally. The trio analyzes how brands localize menus to cater to foreign tastes while juggling authenticity and cultural appreciation in their culinary ventures.