Global Expansion of Chinese Culinary Brands

Chinese food and beverage brands are making significant strides in global markets, showcasing their diverse offerings like hot pot and milk tea. Popular restaurants such as Hai Di Lao and Yangguofu are establishing a presence in regions like Europe and the United States, attracting a large portion of local customers. For instance, the hot pot restaurant Happy Lamb reported that around 70% of its American customers are Westerners, demonstrating the broad acceptance of Chinese cuisine. This illustrates the existing reputation of Chinese food abroad, which, despite some perceptions of being primarily takeout, is evolving to encompass more upscale dining experiences.