This chapter explores the international expansion of Chinese beverage brands, particularly bubble tea and fruit tea shops like Cha Panda, highlighting their success in markets like South Korea and Australia. It also examines the translation of brand names for foreign appeal and the challenges faced by coffee brands such as Tim Hortons in adapting to local competition.
Chinese food and beverage is spicing up the global scene! From hotpot to milk tea, these brands are going international—let's see if they're cooking up success or biting off more than they can chew. On the show: Heyang, Steve Hatherly & Yushun