This chapter examines the strategies Chinese food brands employ to localize their offerings for success in foreign markets, particularly in the U.S. It highlights the challenges and opportunities of adapting menus and practices to cater to local tastes while navigating international business complexities.
Chinese food and beverage is spicing up the global scene! From hotpot to milk tea, these brands are going international—let's see if they're cooking up success or biting off more than they can chew. On the show: Heyang, Steve Hatherly & Yushun