This chapter explores the global rise of Chinese food and beverage brands, focusing on their strategic entries into markets such as Southeast Asia, Europe, and the U.S. It highlights key players like Heide Lao and Luckin' Coffee while examining the challenges they face and the increasing appeal to Gen Z consumers.
Chinese food and beverage is spicing up the global scene! From hotpot to milk tea, these brands are going international—let's see if they're cooking up success or biting off more than they can chew. On the show: Heyang, Steve Hatherly & Yushun