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The AI in Business Podcast
From Prescriptive to Conversational GenAI in Retail - with Michael Tambe of Amazon
Jan 23, 2024
23:23
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Michael Tambe, Head of Data Science for Amazon Advertising Field Sales, discusses the limitations of prescriptive analytics in sales and the importance of generative AI in retail. He emphasizes the establishment of infrastructure for generative AI and the integration of physical and digital elements in the retail industry. The podcast also explores the challenges and uncertainties of conversational AI.
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Quick takeaways
- Prescriptive analytics in sales should shift towards a more conversational approach using generative AI.
- Generative AI can customize recommendations by incorporating real-time information and second-party data in a customer-centric sales strategy.
Deep dives
The Limitations of Prescriptive Analytics in Sales
The guest, Michael Tamby, highlights the challenge of implementing prescriptive analytics in sales. While prescriptive analytics can provide recommendations and task lists for sales reps, it often doesn't account for the fact that customers set the agenda. The perspective should shift towards a more conversational approach, where generative AI can be utilized. The conversation emphasizes the importance of second-party data, which includes information that customers convey to salespeople during conversations that may not be captured in traditional data collection processes.
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