Michael Tambe, Head of Data Science for Amazon Advertising Field Sales, discusses the limitations of prescriptive analytics in sales and the importance of generative AI in retail. He emphasizes the establishment of infrastructure for generative AI and the integration of physical and digital elements in the retail industry. The podcast also explores the challenges and uncertainties of conversational AI.

Michael Tambe, Head of Data Science for Amazon Advertising Field Sales, discusses the challenges and possibilities of building a data-driven go-to-market engine in retail. They cover topics such as aligning sales and marketing, optimizing the sales force, creating a data-driven sales strategy, and the challenges and opportunities of building data-driven go-to-market systems.