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The AI in Business Podcast
Building a Data-Driven Go-To-Market Engine in Retail - with Michael Tambe of Amazon
Oct 17, 2023
15:29
Snipd AI
Michael Tambe, Head of Data Science for Amazon Advertising Field Sales, discusses the challenges and possibilities of building a data-driven go-to-market engine in retail. They cover topics such as aligning sales and marketing, optimizing the sales force, creating a data-driven sales strategy, and the challenges and opportunities of building data-driven go-to-market systems.
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Quick takeaways
- A data-driven go-to market engine involves leveraging data to optimize sales, marketing, and in-product messaging, resulting in enhanced product offerings and improved customer experience.
- Breaking down organizational silos is a significant challenge in the retail and e-commerce space, and companies need to connect the dots between sales and marketing to add value for salespeople and improve sales and customer engagement.
Deep dives
Building a Data-Driven Go-To Market Engine
A data-driven go-to market engine involves leveraging data to optimize sales, marketing, and in-product messaging. By continuously improving and delivering the right message to the right person at the right time, enterprises can enhance their product offerings and improve customer experience.
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Discover
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