The AI in Business Podcast Building a Data-Driven Go-To-Market Engine in Retail - with Michael Tambe of Amazon
Oct 17, 2023
Michael Tambe, Head of Data Science for Amazon Advertising Field Sales, discusses the challenges and possibilities of building a data-driven go-to-market engine in retail. They cover topics such as aligning sales and marketing, optimizing the sales force, creating a data-driven sales strategy, and the challenges and opportunities of building data-driven go-to-market systems.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Challenges and Optimization in Retail and E-commerce
01:37 • 4min
Shifting to a Bottoms-Up View and Closing the Gap between Sales and Marketing
05:35 • 5min
Creating a Data-Driven Sales Strategy and Sales Force Efficiency
10:24 • 2min
Challenges and Opportunities in Building Data-Driven Go-To-Market Systems
12:14 • 3min