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The Future of Retail for Traditional Retailers - Physical and Digital Integration
This chapter explores how technology advancements are reshaping the retail industry, with traditional and e-commerce retailers incorporating physical and digital elements. It discusses the use of computer vision and internet of things for data collection in physical stores, as well as ways to engage customers through conversational interfaces and interactive screens. The chapter also addresses the challenges of digital technologies in the physical retail space and the limitations of chat bots compared to human interactions.