
 The Predictable Revenue Podcast 339: How to Fish in the Same Pond Without Pissing Everyone Off
 Mar 21, 2024 
 Matthew Roberts from Mosaic joins to discuss the shift to hyper-focused prospecting, including prioritizing accounts, signals for action, and the impact of persistence. The conversation delves into mastering intent data, personalization, and utilizing tools like Account Aim for data insights and sales efficiency. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Introduction 
 00:00 • 3min 
 Strategic Shift to Targeted Account Approach 
 02:47 • 13min 
 Prioritizing Accounts Based on Signals and Growth Metrics 
 15:29 • 4min 
 Mastering Intent Data and Personalization in Sales Development 
 19:31 • 16min 
 Utilizing Account Aim Platform for Data Prioritization in Sales Strategies 
 35:22 • 2min 
 Structured Approach to Prospecting 
 37:19 • 4min 
