

339: How to Fish in the Same Pond Without Pissing Everyone Off
Mar 21, 2024
Matthew Roberts from Mosaic joins to discuss the shift to hyper-focused prospecting, including prioritizing accounts, signals for action, and the impact of persistence. The conversation delves into mastering intent data, personalization, and utilizing tools like Account Aim for data insights and sales efficiency.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Strategic Shift to Targeted Account Approach
02:47 • 13min
Prioritizing Accounts Based on Signals and Growth Metrics
15:29 • 4min
Mastering Intent Data and Personalization in Sales Development
19:31 • 16min
Utilizing Account Aim Platform for Data Prioritization in Sales Strategies
35:22 • 2min
Structured Approach to Prospecting
37:19 • 4min