
339: How to Fish in the Same Pond Without Pissing Everyone Off
The Predictable Revenue Podcast
Mastering Intent Data and Personalization in Sales Development
This chapter delves into the intricacies of using intent data in sales development, highlighting the importance of personalized and relevant approaches. It emphasizes constant iteration and engagement as key factors for success in outbound sales, focusing on the blend of automation and personalized outreach. The conversation covers the process of engaging prospects through value-added content, evolving sales strategies, and the daily tasks and workflow of an SDR.
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