Utilizing Account Aim Platform for Data Prioritization in Sales Strategies

In this episode of the Predictable Revenue Podcast, Collin Stewart reconnects with Matthew Roberts from Mosaic to discuss the evolution from broad-based prospecting to a hyper-focused strategy. 

This transformation marks a significant shift in sales development, especially pertinent for those venturing into the field. They dive into the complexities and triumphs of efficiently refining their approach to target a specific market.

Highlights include: Having a Productive Team with 9 Reps and 8k Accounts (02:34), How to Prioritize Accounts for Effective List Building (10:52), Signals to Kick Things Up (16:47), 57 Attempts over 6 Months (24:27), And more…

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