Matthew Roberts

Matt Roberts, Head of Sales Development at Mosaic (acquired by HiBob), shares his expertise in building a thriving outbound sales team from scratch. He discusses defining the Ideal Customer Profile (ICP) through customer insights and prioritizing accounts for better rep performance. Matt emphasizes the importance of effective messaging, leveraging automation, and adapting workflows as the team grows. His insights on balancing AI tools with personal touches in outreach reveal the secret to successful cold outreach in a competitive landscape.

Matthew Roberts from Mosaic joins to discuss the shift to hyper-focused prospecting, including prioritizing accounts, signals for action, and the impact of persistence. The conversation delves into mastering intent data, personalization, and utilizing tools like Account Aim for data insights and sales efficiency.