Matthew Roberts
Head of Sales Development at Mosaic (acquired by HiBob). Shares his experience building a high-performing outbound sales team.
Best podcasts with Matthew Roberts
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Mar 2, 2025 • 50min
OK20: From 0 to 2,300 Meetings: Building an Outbound Sales Machine - Matt Roberts, Head of Sales Development at Mosaic (acquired by HiBob)
Matt Roberts, Head of Sales Development at Mosaic (acquired by HiBob), shares his expertise in building a thriving outbound sales team from scratch. He discusses defining the Ideal Customer Profile (ICP) through customer insights and prioritizing accounts for better rep performance. Matt emphasizes the importance of effective messaging, leveraging automation, and adapting workflows as the team grows. His insights on balancing AI tools with personal touches in outreach reveal the secret to successful cold outreach in a competitive landscape.
Mar 21, 2024 • 42min
339: How to Fish in the Same Pond Without Pissing Everyone Off
Matthew Roberts from Mosaic joins to discuss the shift to hyper-focused prospecting, including prioritizing accounts, signals for action, and the impact of persistence. The conversation delves into mastering intent data, personalization, and utilizing tools like Account Aim for data insights and sales efficiency.
