Strategic Shift to Targeted Account Approach

In this episode of the Predictable Revenue Podcast, Collin Stewart reconnects with Matthew Roberts from Mosaic to discuss the evolution from broad-based prospecting to a hyper-focused strategy. 

This transformation marks a significant shift in sales development, especially pertinent for those venturing into the field. They dive into the complexities and triumphs of efficiently refining their approach to target a specific market.

Highlights include: Having a Productive Team with 9 Reps and 8k Accounts (02:34), How to Prioritize Accounts for Effective List Building (10:52), Signals to Kick Things Up (16:47), 57 Attempts over 6 Months (24:27), And more…

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