Campaign Trend Podcast

Measuring The Competitive Paid Media Landscape – Adam Wise (National Media)

Dec 14, 2022
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Episode notes
1
Introduction
00:00 • 6min
2
The Core of the Problem Is That Our Media Diets Are as Unique as Our Fingerprints
05:40 • 2min
3
Do You Think We're Going to Have Another Meerkat Election?
07:14 • 2min
4
What's the Difference Between Traditional TV and Streaming TV?
09:22 • 3min
5
Is the Media Buyer the Wide Receiver?
12:43 • 4min
6
Media Planning
16:19 • 5min
7
How Can Paid Media Help With Offline Contact?
20:50 • 4min
8
Media Buying Agencies Don't Have a Nielsen License
24:39 • 2min
9
How to Get Out of a Lot of Text Messages
27:02 • 3min
10
The Business of Politics Podcast
29:43 • 2min