Measuring The Competitive Paid Media Landscape – Adam Wise (National Media)
Campaign Trend Podcast
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Introduction
Adam Wise: Why don't we yet have a comprehensive, reliable picture of digital ad spending in the political space? He says there's two ways to do competitive media tracking. The first is traditional human intel; the second is signal based intelligence. Wise: We're starting to create some new panels that sit on TV based upon their creative approach.
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