How Can Paid Media Help With Offline Contact?

Warnock: Campaigns need to more comprehensively integrate their paid media campaigns into what they're actually doing as a campaign. Warnock used 15 million person panel for, we also ran 1.3 million survey responses over the past couple of years. We've created 50 media scores for every voter in the country and backed this up with validation on live callers and also matching it up to known data. He says if I know the right people that are missed by my TV campaign, it's a very effective way for me to find them.