What's the Difference Between Traditional TV and Streaming TV?

A media plan in Connecticut is going to be a lot different than a media plan in Arizona and California. There's not a one size fits all for media allocation, right? But why from geography to geography? I guess it's more than just geography. It's also demographics. It's gender. It's income. You really have to look at your target and see if your target exists on broadcast. They exist on cable. If they exist on radio on Hulu, you know, you have to look where your voter is and goes there.