
Measuring The Competitive Paid Media Landscape – Adam Wise (National Media)
Campaign Trend Podcast
00:00
Do You Think We're Going to Have Another Meerkat Election?
Adam Raphini: My biggest fear about digital competitive is that we'll see a lot of reactionary based decisions. We'll have another meerkat election, if you will, right? As opposed to doing the things that make sense for the brain. He says having better digital competitive would allow IEs to do better blocking and tackling. "I just kind of worry that it would become information overload," he adds.
Transcript
Play full episode