The Core of the Problem Is That Our Media Diets Are as Unique as Our Fingerprints

It would take a voter watching TV all day, every day for an entire year to watch 80% of what was produced last year. And that's not including sports and news, which is the bulk of what people consume on light TV. So if you think about that level of content that exists out there and the number of sellers, it becomes this really big problem to try and figure out all the places where you can insert it.