The Inception of Connect Insights

The idea for Connect Insights was born when the founder, Samir Narkar, encountered a restaurant chain's marketing team that was spending significant amounts on basic analytics reports. This led him to ponder the possibility of providing deeper insights at a lower cost. Although starting with a B2C app idea, market research and validation through conversations with potential clients shifted his focus towards creating a comprehensive platform for customer experience management. This adaptability was pivotal, as it emphasized the importance of understanding the market needs rather than sticking rigidly to the original plan.