18min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

431: Konnect Insights: From 50 Failed Sales to $7M+ ARR - with Sameer Narkar

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

The Power of Partnerships for Growth

This chapter explores the strategic importance of forming partnerships for business expansion, particularly with CRM companies and independent software vendors. It contrasts direct sales efforts with a partner-driven model, illustrating how alliances can lead to new markets and sales efficiency. The discussion also reflects on challenges faced in establishing these partnerships and provides insights into effective engagement strategies, including the importance of smaller, targeted networking events.

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