The AI in Business Podcast Automation and Beyond for Sales and Marketing in Life Sciences - with Mark Miller of Deloitte
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Feb 12, 2024 
Mark Miller, Managing Director of Life Science Advertising, Marketing & Commerce at Deloitte, joins the podcast to discuss leveraging data in AI use cases in pharmaceutical sales and marketing. He emphasizes the importance of connected data and decision algorithms to engage with healthcare professionals effectively. Topics include challenges in the life sciences field, the impact of AI and data on marketing and sales, adapting strategies in life sciences, and applying Gen AI in the pharmaceutical industry.
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Personalized Pharma Engagement
- Pharma aims to engage decision makers with personalized, context-aware content through connected data.
- Effective engagement requires optimizing sequence, frequency, and style in complex healthcare networks.
Next Best Engagement Explained
- Next best engagement leverages connected data and decision algorithms to optimize pharma interactions.
- Combining real-time behavioral data with channel, content, and sequencing optimization creates effective multi-channel strategies.
Balance In-House Control and Partnerships
- Pharma prefers internal control over data and decisioning to protect intellectual property.
- They rely on trusted partnerships to access third-party data while implementing bespoke decisioning solutions in-house.