Importance of Cross-Functional Capabilities in Pharma Sales and Marketing

Mark Miller emphasizes the need for new and effective ways for pharmaceutical companies to reach and engage with their stakeholders, including doctors, care teams, patients, and hospitals. This requires interconnected data and non-traditional analytics to understand and personalize content for different audiences. The challenge lies in the complexity of the current healthcare environment, which demands understanding audiences in new ways, finding them through various channels, and delivering tailored content. The goal is to engage with audiences through dialogue, being educational, polite, and professional, while avoiding overwhelming them with aggressive marketing tactics.