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10min chapter
Automation and Beyond for Sales and Marketing in Life Sciences - with Mark Miller of Deloitte
The AI in Business Podcast
AI and Data in Marketing and Sales
This chapter explores the impact of AI and data on improving marketing and sales challenges, with a focus on the pharmaceutical industry. It discusses the importance of micro segmentation, channel and content optimization, and leveraging real-time behavioral signals for narrow targeting.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode