4min chapter

The AI in Business Podcast cover image

Automation and Beyond for Sales and Marketing in Life Sciences - with Mark Miller of Deloitte

The AI in Business Podcast

CHAPTER

Adapting Sales and Marketing in Life Sciences

This chapter discusses the important lessons learned from companies in the life sciences industry who are adopting a new approach in sales and marketing. It emphasizes the importance of nimbleness, strategic thinking, and custom experience design, as well as the need to adapt to new data sources and foster co-opetition among different regions.

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