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4min chapter
Automation and Beyond for Sales and Marketing in Life Sciences - with Mark Miller of Deloitte
The AI in Business Podcast
Introduction
Mark Miller discusses the use of AI in pharmaceutical sales and marketing, highlighting the importance of connected data and decision algorithms in effectively engaging with healthcare professionals. He emphasizes the need to reach the right decision makers and influencers within the healthcare industry and highlights challenges in navigating a complex and crowded environment, as well as the importance of personalized and tailored content.
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