workshops work 271 - Value Meets Price: Unpacking Business Models in Facilitation
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May 28, 2024 Experienced founders Jenny Millar, Kirsty Lewis, and Michael Zipursky share insights on starting a facilitation business - from mistakes to pricing strategies. Topics include delegation, pricing with confidence, niching down, proving value to clients, and finding a niche for business success.
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Marketplace Feedback
- Get feedback from the marketplace before launching a product or service.
- This avoids costly mistakes like investing in something nobody wants, as Michael Zipursky learned.
Time Management
- Divide your time into thirds: delivery, business work, and networking.
- Quiet moments are a gift for thinking about your business, not a cause for panic.
The Importance of a Niche
- Find a niche to stand out and make it easier for clients to understand your value.
- As a generalist, Jenny Miller realized the importance of specializing when prospects found her offerings too broad.