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271 - Value Meets Price: Unpacking Business Models in Facilitation

workshops work

CHAPTER

Strategic Pricing for Facilitation Businesses

This chapter explores the intricate process of pricing packages for facilitation businesses, emphasizing the balance between cost to deliver, customer value, and setting a profitable price. It discusses strategies to anchor customers on premium offerings while guiding them towards lower-priced options, highlighting the importance of reflecting their language and focusing on value proposition over specific details. The conversation also touches on the pitfalls of pricing based on time rather than value, integrating pricing into comprehensive packages, and the significance of understanding the span between cost and price for accurate outcomes and client value.

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