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271 - Value Meets Price: Unpacking Business Models in Facilitation

workshops work

CHAPTER

Creating and Showcasing Value in Business Development

The chapter emphasizes defining value for clients before setting prices, highlighting the significance of understanding client needs and specialization. It discusses creating value through content marketing, educating, and providing helpful information to attract clients. The conversation touches on balancing generosity, expertise, and value demonstration in business interactions and explores the impact of pricing strategies on aligning with potential clients.

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