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271 - Value Meets Price: Unpacking Business Models in Facilitation

workshops work

CHAPTER

Navigating Client Relationships and Sales Strategies

This chapter explores the dynamics of attracting clients through free workshops in the facilitation business, emphasizing the evolution from traditional to digital marketing strategies. It highlights the importance of understanding client needs, building relationships, and the necessity for structured sales strategies. The discussion also covers setting clear expectations, team building based on values, pricing differentiation, and offering additional support to enhance client success.

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