Building Trust at Uber

Francis Fry and Anne Morris, co-founders of the leadership consortium, share their experience working with Uber to rebuild trust within the company. At a time when Uber was facing significant challenges, including a toxic culture and financial struggles, Francis and Anne were initially hesitant to get involved. However, after meeting with CEO Travis Kalanick, they were impressed by his thoughtful and optimistic approach. They identified two main problems at Uber: achievement and sentiment. Uber was losing money and had a culture of cruelty and lack of empathy. To address these issues, Francis and Anne created a curriculum focused on building trust, teaching managers leadership and strategy skills. Over 6,000 managers participated in the courses, and the organization saw significant improvements in productivity and culture.