AdExchanger
Lotame’s Next Phase
May 28, 2024
Andy Monfried, CEO of Lotame, discusses the reinvention of Lotame as a data collaboration platform. Topics include DMP vs. CDP, the shift to first-party data, adaptation to the post-third-party cookies era, and fostering data collaboration and independence at Lotame.
53:24
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Quick takeaways
- Lotame transitioned to a data collaboration platform, focusing on connectivity and addressability.
- Emphasizing data enrichment and actionable insights, Lotame navigates beyond first-party data management.
Deep dives
Evolution of Lodomy's Offerings
Lodomy, founded 18 years ago, has transitioned from an Audience Network to a Data Management Platform and now positions itself as a data collaboration platform. Through innovations like Panorama ID, introduced in 2020, and offerings like ID Graphs and data connections, Lodomy has adapted to the changing ad tech landscape, emphasizing connectivity and addressability.
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