AdExchanger Lotame’s Next Phase
May 28, 2024
Andy Monfried, CEO of Lotame, discusses the reinvention of Lotame as a data collaboration platform. Topics include DMP vs. CDP, the shift to first-party data, adaptation to the post-third-party cookies era, and fostering data collaboration and independence at Lotame.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Reflections on Education, Emotional Intelligence, and Validation in Personal Growth
01:43 • 2min
Evolution of Lodomy: Data Science, Optimization, and Flexibility
03:57 • 16min
Navigating the Data Landscape: DMP vs CDP
20:12 • 6min
Adaptation to the Post-Third-Party Cookies Era with Panorama ID
25:55 • 4min
Navigating Identifier Deployment Challenges
29:44 • 10min
Fostering Data Collaboration and Independence at Lotame
39:38 • 13min