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6min chapter
Lotame’s Next Phase
AdExchanger
Navigating the Data Landscape: DMP vs CDP
Exploring the differences between Data Management Platforms (DMP) and Customer Data Platforms (CDP), emphasizing the speaker's platform's global collaboration versus the more focused nature of CDPs on first-party data. The discussion includes the value of first-party data, the effectiveness of data enrichment for deeper insights, and the importance of utilizing multiple tools and strategies for successful marketing.
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