Fostering Data Collaboration and Independence at Lotame

This chapter explores the significance of collaboration in identity solutions and data assets, emphasizing the need for interoperability and breaking down data silos. It discusses the role of actionable data in driving connectivity and addressability, highlighting the importance of a company focusing on connecting assets effectively. Additionally, it touches on Lotame's decision to remain independent, their history of acquisitions, market interests, and predictions about the future of data in advertising.