Evolution of Lodomy: Data Science, Optimization, and Flexibility

This chapter traces the founding and evolution of Lodomy from the late 90s, emphasizing innovative strategies like paying publishers on a cost per impression basis while selling to advertisers on a cost per acquisition model. The focus is on the company's differentiation through data science, optimization tools, and adaptability in the adtech industry over nearly two decades. Discussions cover the shift to a client-centric model, integration of tools into clients' environments, and providing audience curation services amidst the evolving landscape of identity and privacy.