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Lotame’s Next Phase

AdExchanger

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Navigating Identifier Deployment Challenges

The chapter explores the obstacles faced in boosting transactions on Panorama ID due to alternative methodologies used by agencies and brands. It underscores the significance of merging first-party cookies with an ID for enhanced connectivity and resolution. The dialogue underscores the necessity for major publishers to adapt and prepare for the forthcoming alterations in data collection approaches triggered by the phasing out of third-party cookies.

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