Episode Seven: Talking Behavioural Science with Rory Sutherland

Rory Sutherland, copywriter and creative director at Ogilvy, discusses the role of behavioral science in advertising, reframing perception in marketing, contextual and subjective value in economics, proximate and ultimate explanations in evolutionary psychology, the brilliance of the iPod ad, leveraging employees as a marketing function, understanding human behavior and perception, and the limitations of easy-to-measure metrics in advertising.