Limitations of Easy-to-Measure Metrics in Advertising

Rory Sutherland was a copywriter and creative director at Ogilvy for over 20 years, before founding Ogilvy’s behavioral science practice

He is the author of two books, Wiki Man and Alchemy, and has given three absolutely fantastic TED Talks in Life Lessons from an Ad Man, Sweat the Small Stuff, and Perspective is Everything.

Rory is also a Fellow at The B2B Institute and coined the phrase 'marketing is a mindset' (not a department or cost centre).