

Sean Ellis led growth at Dropbox—& invented growth hacking. Here's his step-by-step growth guide. | Sean Ellis, creator of the PMF test & best-selling author of Hacking Growth.
28 snips Aug 15, 2024
Sean Ellis, creator of the PMF test and author of Hacking Growth, revolutionized growth strategies at Dropbox and other top companies. He shares tactical insights on the Sean Ellis test for measuring product-market fit. Discover how a stellar first-time user experience can drive referrals and growth. Ellis emphasizes the balance between growth and marketing, highlighting the importance of word-of-mouth. He also details strategies for optimizing key growth levers to create a data-driven culture focused on PMF.
AI Snips
Chapters
Transcript
Episode notes
Origin Story of PMF Test
- Sean Ellis created the PMF test from questioning user disappointment if they lost the product.
- He noticed 40%+ very disappointed users indicated strong product market fit and startup success.
Sean Ellis Test Measures Must-Have
- The Sean Ellis test measures the must-have quality of a product, unlike NPS which measures recommendations.
- Must-have users indicated by high disappointment reflect true product market fit.
Use PMF Test Feedback Quickly
- After running the test, deeply study very disappointed users to understand their problem and why they need the product.
- Use insights to reposition marketing and optimize onboarding rapidly for better PMF.