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20min chapter
Sean Ellis led growth at Dropbox—& invented growth hacking. Here's his step-by-step growth guide. | Sean Ellis, creator of the PMF test & best-selling author of Hacking Growth.
A Product Market Fit Show | Startup Podcast for Founders
Growth vs. Marketing: Finding the Balance
This chapter explores the interplay between growth and marketing for early-stage companies, stressing the importance of product experience for first-time users. It contrasts traditional marketing methods with modern growth hacking strategies, using examples from successful startups to illustrate the need for cross-functional collaboration. The discussion highlights optimizing onboarding processes and minimizing user friction to enhance engagement and drive sustainable growth.
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