Growth vs. Marketing: Finding the Balance

Sean Ellis created THE test for PMF. He led growth teams at Dropbox, Eventbrite and LogMeIn, which sold for $4.3B. He coined the term Growth Hacking and wrote the best-selling book Hacking Growth. 

Today we go deep and tactical with him. He takes us through how to use the Sean Ellis test to perfectly measure and understand product market fit.

He takes us to case studies of things that he did at LogMeIn and Dropbox to dramatically increase growth. And he shares exactly what you can do to drive more referrals for your startup. 

Why you should listen:

• Why the Sean Ellis test is THE product-market fit test every founder should use. How to implement it today and use it to get closer to PMF.
• Why a great first-time user experience is the key for growth and referrals.
• How to optimize each growth levers, such as acquisition, activation, engagement, retention, and referrals.
• How to build a data-driven culture that is focused on measuring and improving PMF.

Keywords
product-market fit, Sean Ellis test, growth hacking, referrals, first-time user experience, optimization

Timestamps:
(00:00:00) Intro
(00:1:55) The Origin of the Sean Ellis Test
(00:13:13) Finding Product Market Fit Using the Test
(00:18:21) Focus on "Must Have" Users
(00:21:38) Growth Vs Marketing
(00:25:38) Old School vs New School Marketing
(00:30:17) 4 steps to growth
(00:36:24) Improving Sign ups to Usage
(00:41:37) The impact of Referrals
(0045:31) One Piece of Advice

Send me a message to let me know what you think!